Shopping What to look for in a vacuum Looking back on Prime Day 2022 - and looking forward to a possible second mega sale this year We also compiled some of the top-selling items during Amazon Prime Day events worldwide, from Instant Pots to the Echo Dot. To chart the history of Prime Day and its impact, we consulted experts about how the event has grown since its inception. Regardless of year-over-year growth, Prime Day continues to be a success - it dominates a usually dormant online shopping period, driving traffic not only to its site, but also to other retailers that host competing sales. Between 20, the retailer saw a 45.2% jump in Prime Day sales year over year. This is a trend Amazon saw between 20: Market research firm Digital Commerce 360 estimates that Amazon sold $11.2 billion worth of goods during Prime Day 2021, up only 7.7% from $10.4 billion in 2020. And while Hansen said he expects to see year-over-year growth, it may not be by as much as in years past. SKIP AHEAD Prime Day 2022 | Prime Day bestsellers | Amazon Prime membership 101Īmazon has not disclosed total sales from Prime Day 2022. The event being held in July this year was a sign that Amazon was returning to its “standardized approach” to Prime Day, according to Joseph Hansen, the founder and CEO of marketing agency Buy Box Experts - before 2020, Amazon held every Prime Day in July and shoppers could plan accordingly. The retailer hosted Prime Day 2021 in June, the earliest the event has ever occurred, and Prime Day 2020 in October, the latest date on record. Prime Day 2022 was the first time in two years that the mega sale happened in July. This is in line with the trajectory Prime Day has taken since the first time it took place in 2015, with Amazon scaling its summer sale to record-breaking heights every single year. Prime members worldwide purchased more than 300 million items and saved over $1.7 billion during the two-day event, the retailer said. Prime Day had its biggest year yet in 2022 - despite retailers recently reporting shifts in shopping habits, in part due to inflation.
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